I like totally agree with the SEO method. You just have to do what feels good to you and works for whatever website you have to rank. This search engine marketing stuff is totally new to me but I can learn it and do OK with it. People will visit your site if you give them what they want and need.
Working to apply the search engine marketing principles and Google algorithms to your site and maximizing your SEO efforts will invariably bring you the intended results you are seeking, thus leveraging your efforts in the ranking world. If you can invariably turn your visitors into buyers, your efforts are achieving the intended result .
You can learn and apply SEO (search engine optimization) to your site to get the results you want. If you do it the right way, the people you're looking for (targeted traffic) will want to visit your website and come back to see what new things you are adding to help them. Search engine optimization is the best way to get organic traffic( people who are searching for what you are offering).
Right now, you're probably thinking – what is he talking about? Let me explain.
Writing for a website or blog:
Look at the samples above.
In the first example, you sound like an idiot. If you come across as someone that sounds like you don't know what you're talking about, how many people are going to actually going want to read what you're trying to say? Not too many. For me, it seems as if you're trying to muddle through the piece.
In the second example, you come across as talking down to people. Unless you're giving a seminar or writing a scientific paper that's geared to like-minded people on a particular subject, it's best to steer clear of this kind of writing. It also comes across as trying to impress people when you really don't have to.
The last example I think, shows best what you're writing so everyone knows what you're trying to convey. When I write, I try to give you the subject I'm talking about and what it means in simple terms. In my example above, it's SEO. Experts will know what I'm talking about when I say SEO, but people not familiar with the term won't, so I want to tell you easily and help you to understand (in parenthesis) – "You can learn and apply SEO (search engine optimization)". This writing method is pretty simple but it goes a long way.
It's kind of a fine line. You don't want to talk down to the experts, but don't want to talk above almost everyone else that's never heard of SEO. Hopefully, people will understand what you're trying to explain while at the same time you're not annoying anyone. You actually have to write at an 8th or 9th grade level to appeal to the greatest number of people for a website or a blog.
Something else I think you need to remember when writing for your site or blog and especially for sales copy is not come across as too formal. What I always attempt to do when writing posts is to write as if my readers are my friends, which they ARE! If you think about it, there are millions of blogs across the internet and many more millions of websites. To have people want to visit your blog or site is an honor. This is the way I've always approached it. A big reason why I think this blog is successful is that I try to genuinely help people. Now, I'm not trying to toot my own horn here, I'm just telling you the WAY you write and why you write goes a long way in determining your success or failure. It makes me feel very good when I get comments from people saying they like my style of writing. Believe me I've worked on it for years and I'm still learning every day.
Copywriting is the art of writing for advertising or ad copy. People have been doing it for many years. The next time you watch yet another TV commercial remember this is ad copy for whatever they are trying to sell you. Most people writing for online business and salespeople – about 80% – are in this category. They usually work for companies and get paid by the company. The best copywriters are also usually paid a commission for each article or ad that generate sales. Also in this copywriting category are people running their own online business.They are busy writing sales letters and squeeze pages that hopefully will get you to click through and buy their item or service.
The top maybe 15% in the copywriting field are consummate professionals that usually work by the job. They are hired by other professional business owners who want the best copywriting they can get, want to outsource the work and know these people will be able to sell whatever they are offering. They've done previous work with these copywriters and know what they will be getting for the price they are paying. I said in that previous post that professional copywriters will charge you $10,000 and UP for a single sales page. The first two questions they will ask you is who your target market is and what you are selling. Most of that 10K is taken up in research. That's right – professional copywriters will research your target market extensively as well as what you're selling to write a sales page for you that will sell (convert) for you. The actual copywriting they do for you won't take long at all. After their research is done, they'll blend the sales page copywriting seamlessly with what you are selling.
The other 5% of copywriters usually start their own business showing others how to write like they do. They are the "cream of the crop", usually have many successes under their belt and are able to hire and pay a team of other copywriters to work for them to show people that join their membership sites how the pros write. You usually pay $500 or more for monthly dues, or $2000 to $5000 for a seminar where you can meet your copywriter in person. So you'd better take in everything you learn. If you do, it's an investment in your future.
So, great copywriting lets you write the ticket to your own future. If you can learn to move people by your words alone you're on pace to become a self-made millionaire.
Tip: Try writing easy three line ads first. All you need to do is brainstorm about the headline first. You'll need a GREAT headline that will make people stop and want to read your ad. Then write the other 2 or 3 lines about what your ad is about and always, always split test – which is simply a five dollar word to see if people actually click on your ad. A great way to split test is to use a word press plugin that I use. It's called "smart affiliate links". It free and will show how many people actually clicked on your link.