It's called learning.
The real reason why most people struggle or even fail when they start a business, any business, is they really aren't sure what they're doing. This is especially true of the on-line business. Because the Internet changes constantly, about every 8 or 9 months actually, and your advertising that worked in the past won't work now.
I'm a home business owner. If I tried to use the same forms of marketing I did a few years ago (even a few months ago), I'd fall flat on my face. The Internet arena evolves and you must evolve with it. Think about it. A while back we started to put video and audio on websites. Now it's commonplace. Web 2.0 came about a while ago and now it's all the rage. We'll graduate to something else in the months ahead.
However while the methods have evolved, the principles have remained the same. In marketing, you still need to GRAB someone's attention and be able to HOLD it through your entire message. So how long do you have to grab someone's attention?
About six seconds. That's the amount of time a person will either stay with you or go skating away to another web page. This is where the fun comes in. This is also where the money comes in. If you can hold someone's attention for that initial six seconds and keep them reading, you can make good money at this online marketing game.
The principles are pretty simple. Know your "target market" (You won't sell a lot of ice to people living in the Arctic) and you must make the person reading your sales copy want to read it to the end and take the appropriate action.
This is the tricky part. You can swing the odds in your favor though by learning about your target market. Learn what they want and expect. Use the Google Adwords tool . It's invaluable.
Cater to them and learn the wonderful art of marketing. Read everything you can about how the ultra successful marketers do what they do. How? Subscribe to their newsletters and see how they write the wonderful emails and splash pages they do.This didn't happen by accident. If you're successful at marketing a product, you'll convert sales of your own product or people will pay you good money if you can sell their product.
You can never learn too much and you can never put a price tag on an investment in yourself. Learn the art of marketing and believe in yourself and who knows, maybe you can sell ice to people living in the Arctic!