PaulTouranjoe.com- How to Earn an Income from Home- Internet Marketing, PLR, Affiliate Marketing

Learn about internet marketing, e-book selling and home based business.

Author: Paul Touranjoe

Starting as a online newbie around 1996, I spent lots of money chasing the latest and greatest fads until I found out most were scams. Back then, the internet was the like Wild West. I settled down and started to learn what I needed to know. About this time, I came to the conclusion that I was learning an awful lot about the ins and outs of running an online business. My preferred way of learning was to bust right in and start as fast as I could. If I didn't get something the first time, it would usually piss me off when I tried to apply the knowledge and it didn't work the first time. My Beautiful Wife would always ask me if I read the directions (for ANYTHING) - I'd always reply hell no. In my defense, I know this is a "guy thing", but when your bacon is on the line you'd better get it right. Now, I love computers and making money online and I'm self taught as far as designing websites, SEO, internet and affiliate marketing and everything that goes with it. About a year ago my Wife suggested: well, you know a lot about this stuff, maybe you should start sharing it. We talked about writing e-books that I could charge for, but after a gentle prodding ;) I figured it would be best to share my knowledge and help people just for the goodness that comes from it. That's how this blog was born.

Setting up an online business the right way

by Paul Touranjoe

Categories: Online Business

Tags: Home Based Business, Online Income, Professional Results, search engines, Success

Comments: Comments Off

Published on: November 16, 2011

I've been asked constantly how to set up an internet business so Google and the rest of the search engines find the site, how to choose and register a domain name, how to pick the best (and cheapest) hosting and the like.

I've decided to make each a series of blog posts starting at the first step – choosing a domain name right through setting up your business and advertising it successfully. If you do each one of these steps correctly, you should end up with a viable successful business or blog.

Throughout, I'll sprinkle each post with links to go directly to what I'm talking about and I'll set each link to open as _blank, which means the link will open in a new page or tab so you can stay right here on the blog. See? You've learned something already!

Choosing a Domain Name:

Many people don't realize it, but the fact is that names on the internet really matter. Choosing a domain name requires a lot of thought and planning before you even begin your site or blog. You should always choose a domain name that identifies your business or product and is easy to remember. Many people type only partial names into the search engine field so if you have a decent domain name the search engines should be able to find it.

Simply put, domain names matter! The best way I can explain it is like this. If you invited your family or friends to your house and they’ve never been there, the only way they’ll find it is if you give them your home address. It’s the same with domain names.

A domain name provides your website an Internet address. Under the Domain Name System DNS, domain names are composed of four elements – a server prefix, a domain name, a domain suffix and a country code (optional). For instance, www.mysite.com is an example of a domain name where ‘www’ is the server prefix, ‘mysite’ is the domain name and ‘com’ is the domain suffix. The country code can be .US for the United States or .CA for Canada for instance.

‘Dot-com’ is an example of a top level domain extension. Some ‘Internet Service Providers’, ISPs and Web Hosts offer bargain-rate domain services for the domain and their hosting, that essentially makes a domain name an extension of theirs. For example, if the ISP is something like ‘wehostyou’, then the resulting domain name could be www.wehostyou/mysite.com Not bad advertising for them as well as you. Watch out for this. A great rule of thumb is never buy hosting with the same company you registered your domain with.

A company like Go Daddy is best for finding and registering your domain name. Generally, they also have the cheapest prices. You can get a ‘Dot-com’ domain for under $10. After signing up for a free account, just follow the step by step directions to register your domain. It's just like shopping – cart and everything.

When registering your own domain name, make sure that the extension name looks like a professional one. Dot-com domains are the most professional looking and also the most expensive. Most of the best or obvious domain names are already taken, but variations on a good domain name are always available.

Use your noodle and think about what business or product you’ll be involved with and pick a domain that identifies this and remember to keep it easy to remember so your family and your customers can easily find you.

Next Up — Hosting

Ever Thought About Running Your Own Internet Business?

by Paul Touranjoe

Categories: Online Business

Tags: achievement, Copywriting, Home Based Business, Online Income, Professional Results, Work from home business opportunity

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Published on: October 25, 2011

What's the best online business for You?

People running successful businesses from home are just like you with one difference. They've opted to break out of the "worker" mold and into the "owner" mold. They've chosen to think outside the box and if you ask any of them, they are happier than if they were working for someone else. There are as many different niches for a business as there are people that run them.

You can even start an at home business in something you're familiar with such as an online data entry. Nothing says you have to leave home for this either – you can start a data entry job and stay home. When you sit down and think about it, the possibilities are endless.

If you want to keep within the structure of a company and complete "projects", take a look at freelance sites like Freelancer.com or if you're technically oriented, a company like eZdia.com. These companies let you upload your resume and complete a profile which lets prospective employers find you. Depending on your profile, experience and projects completed successfully, employers can hire you for their projects. They can leave a comment telling others how well you handled their project.

Be advised though that the competition for these projects are fierce and you can expect to run into a catch 22 when just starting out. Employers are looking for experienced people but it's difficult to get hired if you have no experience. It isn't impossible to get hired, but you should be aware of this before you go this route. After a few successful projects you're on your way. Remember also that employers want their project completed in a certain time frame. If something comes up where you can't have the project done on time, let the employer know! These companies usually put a monetary amount from the employer into escrow and release it when a percent of the project is completed, and the total amount when finished.

If you're new, and want to conduct business completely on your own, try starting out with something like an affiliate business where you just have to promote someone else's product (such as Click Bank) to create an income. Running an online business completely on your own is very rewarding and can be very profitable. An easy way to see how successful online marketers do this is simply find them by doing a search and subscribe to their newsletters. About 10 should do it. See how they structure their newsletter, what and how they advertise and especially how they write it. Does it make you want to click on the link they're advertising?

People are usually afraid to leave the comfort of a job and their take home pay and they are uncertain about making a mistake that can doom their new business. For each of these "problems" there is but one answer – learning. For the former, prepare yourself by finding out and learning what a successful business owner does, right down to how they pay themselves and pay their taxes and expenses. For the later, every successful business decision you make will build on your success, embolden you and make you more comfortable next time.

Additionally, how will you ever know all you can accomplish if you're locked into a certain job? You'll never know how many hats you can wear and how good you can do with each one. Running a home business does require dedication, determination and God given "smarts" to some degree. I've found the reasons people don't take the plunge and are afraid to start a business are many, but two come right to the forefront.

One thing is for sure. The possibilities to make an online income today are endless. You can keep your current job (if you're fortunate enough to still have one) and explore new income opportunities and even begin earning online to see if it's what you want to do. With today's technology, there's no good reason you need to commute anywhere except your home office if you don't want to.

You don't have to stay in a 9-5 just because of the job security (which is exactly WHY most people do) or the stark realization you may make a mistake starting an online business (if you're human you will make a mistake – it's NOT the end of the business). Most times people are so worried to try something new they never even attempt it. Know what? Life is too short to do something you don't like or are forced to do something by the time and location constraints someone else sets for you.

My Ideas – Good, Bad and Ugly

by Paul Touranjoe

Categories: Online Business

Tags: No Tags

Comments: No Comments

Published on: October 8, 2011

Good Ideas:

1. Pay for your business software once and you own it.

A few years ago I had a "regular job" and ran my online businesses part-time. I ran my businesses with the same marketing company for about 4 years. The cost was $19.95 a month, which was reasonable because they had everything the marketer needed all in one back office. Well, the company I worked for in my regular job was losing sales and cutting back and I knew it was only a matter of time for me. I contacted the owner of my online marketing company to let him know my plight and see what would happen when I couldn't pay my marketing fees and if my information would remain on their server.

A month later I lost my job. I had hundreds of affiliate links scattered over the internet and although I had already some links changed over from the marketing company there were still many left to go, many of which my affiliates used to contact me and access training. When I got the email from the marketing company my account was suspended, I still had many links to change over. No worries, the owner told me all my information and links would remain on the server waiting until I came back.

When I went to check some of links I didn't change over yet, imagine my horror when instead of just getting site not found page, there was a red "account suspended" sign from this marketing company! Jeez. All the work over 4 years, my reputation, my affiliates' login and training links.

Nowadays, I pay for software once and own it. I control it instead of paying a monthly fee. You never know when something may happen that has the potential to derail your business… and all your hard work.

Now I keep track of everything in a spreadsheet. I have my blog backlinks, affiliate links,keywords,download links for plr products and product links in there. Everything is available for quick access. If you don't treat it like a business it's a hobby.

2. Learn One New Thing Every Day. At the end of a week you know 7 new things, after a month 31, a year 365. You get the picture. Put everything this time into a log or journal that's searchable. This way you never have to learn it again and it's there any time you need it.

Bad Ideas:

1. Using "naked" affiliate links in your advertising. Even though it's never happened to me, there are people out there just waiting to steal your affiliate link – and your hard-earned commissions. For my advertising purposes I now use Adtrackz. Not only does this software cloak your affiliate links, but you can track your clicks, actions, sales and just about anything else. You put a little snippet of code on your page that accomplishes it. I bought this script once, it's now mine and resides on my server.

2. Stopping by a forum to drop a link back to your site. Bad Idea. You'd be surprised how long people will remember someone who does this and avoid anything having to do with you. Always join the forum, contribute to the thread and let people get to know you. When you make a post, put a link back to your blog or site in your signature file only. Who knows – you may even learn something from the exchange!

Ugly Ideas:

1. Shouting at or engaging in arguing online.
You never, ever win so don't even try. If you're running a business online, never argue with a customer. I'm not saying the customer is always right like the saying goes, but don't even waste your time arguing. You'd be surprised how long people's memories are about someone that does this. Remember the speed of the internet is instantaneous. People can trash you in the time it takes to sneeze.

2. Not helping someone who needs it.
I mean, you were a newbie at one time right? Always help someone when they need it and when you're able. It'll make you feel warm and fuzzy and who knows, they may just remember the person that helped them get started. I know I do. A good rule of thumb is to conduct yourself in the online world the same as you do in the physical world, as if you were face to face with the person.

Affiliate Marketing – Is it really worth it?

by Paul Touranjoe

Categories: Online Business

Tags: Home Based Business, Multi-level marketing, Network Marketing, targeted traffic

Comments: Comments Off

Published on: August 25, 2011

What a day. I was out all day and just arrived home and returned a few calls, made supper and sat down to kick back and relax in front of the tube. Nothing but snow – No Cable!

Yes, I paid the bill.

Actually, I only paid half the bill. Where I live they charge a month in advance. I refuse to pay in advance, so I always pay for the month I'm using it, but It did cross my mind they may be trying to make a point.

Now, I've had Vonage phone service since 2006 and you guessed it – VOIP. When I saw the little red light flashing on my router, jeez, the phone's out too.

So I grabbed the cell and called the cable company. Service outage, it should be back on shortly.

What did people DO before cable TV and the Internet? Got closer to family and actually talked, maybe played games? So I decided to write a post. I can write it but can't post it.

On to the meat of my post – Affiliate Marketing.

Is it worth joining some affiliate network or going it on your own in a niche? In my experience, it's worth joining an affiliate program if you find a good one. What constitutes a good affiliate program? Well, you could look over this blog and find the best ;-)

I've already done the work in finding and checking them for you. Other than that, when you find one you think is for you, do a little research:

How long has the company been in business?

How solid is their company according to the Better Business Bureau?

How do they pay? (online transfer – PayPal or another online payment processor is best) vs a mailed check

How is their history of paying their affiliates on time?

For a company like Clickbank or Amazon, does the product you're thinking of promoting have lots of charge-backs or are the customers generally satisfied?

Does the sales page look nice and is something you’d buy from? How long has the product or promo been going on?

Do a little research now and save yourself trouble later by knowing the affiliate program you're thinking of joining has a good track record.

If you want to take the easy route and know you're joining a top notch program, have a look at the Business and Products review page at the top of this blog. I’m always adding to it. You may also want to have a look at the new advertising page I’m working on. The advertising I’m bringing you here really works. You will get signups and build any business you have.

Ok. My little red router light just turned to green…

Do you have the Golden Touch?

by Paul Touranjoe

Categories: Online Business, Personal Achievement, Professional Results

Tags: Copywriting, Free Traffic, Home Based Business, Landing Page, Network Marketing, Professional Results, self improvement, targeted traffic

Comments: No Comments

Published on: August 3, 2011

Copywriting. The fine art of being able to move people solely with your words. If you're good at copywriting, you can basically write your own ticket to your future. Good copywriters have the ability to get people to do what they want them to, when they want them to do it. This is a huge asset.

This is the best business skill you can learn. Great copywriters aren't born, but learn and evolve. The best can command top rates easily and usually write for corporations or ghostwrite for the best marketers out there. Those that hire them will invest thousands or tens of thousands of dollars to have them write a single sales pages or multiple pages because it's a very good investment and will generate thousands or even millions of dollars in revenue.

There are master copywriters out there who will charge you upwards of $10,000 for a single sales page and you know what? It's worth every penny. Two of my favorite copywriters are John Carlton and Perry Marshall. These guys are masters of their trade and their copywriting courses cost thousands to join. Again, worth every penny.

I've been asked numerous times. What's the best skill I can learn for running my own business and make my bottom line better? This is always my answer. If you're a good copywriter and can emotionally move people with your words and create trust, you're bound to be successful in whatever you choose.

Traffic Generation – Part 2

by Paul Touranjoe

Categories: Online Business, Professional Results

Tags: No Tags

Comments: No Comments

Published on: July 29, 2011

Non targeted traffic counts as "just a hit". Actually, there are some businesses that you can join that just count manual traffic. If this is the only intent, counting your "hits", then by all means go to the traffic exchanges and input your referral link and any banners they supply you and go to it. Make their counter spin and earn your money.

Targeted traffic is much more "niche specific" and will count for you moving up the ladder on Google and the other search engines. Now, I could give you a hundred niche specific sites here for traffic to your site. I won't now but I'll be putting the best on the sidebar in due time under the "EVER WONDER" title.

You can basically join a better traffic exchange like Traffic Swarm which offers where you'd like your ad or offer to be seen. You can narrow down the niche and get more credits by upgrading. Some of these traffic exchanges offer a very good "pay to play" residual and placement program. You can make a decent buck by referring people to their sites. But remember, you're always working for them and referring people to their site.

Something else I want to stress right here and now: If you can't afford to upgrade, don't do it. The offer will most likely be there tomorrow.

There's always the OTO (one time offer) especially when you first sign up for something. Sometimes it's really worth it and you really WON'T see it again. Sometimes, if you just say no, the price goes down on the 2nd or 3rd click.

What's the right thing to do? Use your gut instinct. If it smells like 2 day old fish, it could be. There's no right or wrong answer here. It's your call.

I'd suggest looking for a money back guarantee. That's the great thing about the internet. It's instantaneous. You can join something now and know in about a week if it's worth your time. If you order something to be shipped to you with a 30 day money back guarantee via the mail and you receive it on the 28th day, send it back, try for your refund. Oh well… It's like breaking something in the store.

Always seek out Targeted Traffic for your site. If you're not sure how to do this, I'll be posting another time about the absolute best way to EARN your traffic.

You have to do some work but it's SO worth it!

Next Post > Copywriting

Traffic Generation – Part 1

by Paul Touranjoe

Categories: Online Business, Professional Results

Tags: targeted traffic, Work from home business opportunity

Comments: 1 Comment

Published on: July 27, 2011

The Juice for any site, blog or anything else on the internet is traffic. If you have no traffic, you're going nowhere fast. Your beautiful online creation is just a bunch of X's and O's on some server that no one will ever see.

There are two types of traffic, targeted and non-targeted.

Targeted Traffic - obviously the best kind for your site is generated by means of writing articles, visiting blogs and forums in your niche and dropping a link back to your site. The search engines love this kind of traffic and will rank your site higher if you have relevant links coming back to your site that are in your niche.

Non Targeted traffic – is generated by putting your link into traffic exchanges, making comments on blogs that aren’t in your niche, sending “blanket marketing" emails to everyone on a general list and the like just to get people stopping by. Non targeted traffic may make your hit counter spin but will do nothing for your wallet and making sales.

The quickest ways to get traffic are also the easiest. Non targeted traffic goes away as soon as they leave your site. Targeted traffic will cause some to bookmark your site or even ask for a link exchange, especially if your site content is good and related to theirs. This is the way you build long term relationships online and can have traffic coming back to your site years after the original work you did.

It will also lead to more sales, but ultimately what will make a person a customer is the old standby – treat them right and help them.

So what’s the best way to generate targeted traffic? Writing articles. Always has been, probably always will be. It’s more work, but it’s also more productive. Here’s a tip I use that always works.

Use a signature (or sig) file at the end of each article. In the sig file goes a little bio about yourself along with what else? A link back to your site. Whenever you write your articles your sig file automatically is inserted at the end. This will link back to your site to drive your targeted traffic.

Do you or don’t you? Only your banker knows for sure.

by Paul Touranjoe

Categories: Online Business, Professional Results

Tags: Home Based Business

Comments: No Comments

Published on: July 14, 2011

Ad and Link Tracking is a must if you're serious about your business. What exactly should you track? Everything you do. If you don't track, how do you know how well or poorly something is performing? You don't – and it could cost you a lot of money.

Suppose you're just tracking a link or ad. If you're getting clicks and it's performing reasonably well. Then you have two options. Leave it as is or try to tweak it to perform even better. If you're not getting the results you expected, why keep the ad up?

Now, suppose you're using Google Ad Words or Facebook ads and are paying for that ad? You can lose hundreds or even thousands of dollars if you don't know how the ad is performing. You need to track every click and action performed. You need to know exactly what's going on.

Look for software that has the ability to track, but can also cloak your affiliate links. This is important because link thieves can actually steal your money..Oh Yes, there are people that will strip out your affiliate ID from the link and take credit for your hard work and the money that should be yours.

Mouse over any link I've put in on this blog (not the comments, recent posts and the like – that's supplied by WordPress) and you'll see what I mean. All you'll see is "nobetterjob.com /adtrackz/ whatever I/m tracking". You can also learn a lot just by mousing over any links in the emails you receive or on websites you visit. Try it out!

So, you should be tracking everything you do. Every advertisement, affiliate link everything. Not only will you know whats performing well – especially if you're paying for the ads, but you should also have the ability to cloak your affiliate links so no one is stealing from you. Some of these metrics are pretty cool too; you can see where your traffic is coming from and many other variables.

If you pay to play, you'll obviously get more bells and whistles. If you're on a budget, try Leads Leap. It's free and you can cloak links, but you can also put in your own ads and earn credits to get them shown.

What does it take to earn a living from home?

by Paul Touranjoe

Categories: Online Business, Personal Achievement, Professional Results

Tags: Home Based Business, Network Marketing, plr ebooks, Resell Rights, self improvement, Work from home business opportunity

Comments: No Comments

Published on: July 5, 2011

I wish I had a dollar for every time I've been asked that question.
Before I give you the answer, let me give you some cold, hard facts.

Fully 95% of people that try to make a living from the internet fail. I'm not talking about making an income, but a living. Why? Various reasons. What's the main one? They don't know how. Their heart is in the right place, they have the incentive and reasons – they just don't know what they're doing. It's no more complicated than that.

That's also why these let's say, disreputable companies, can relieve so many people of their hard earned cash simply by promising to show them the bright burning path, but they always leave parts of the road map out. Just enough to keep you coming back. Believe me, I know. .

There's a reason why I put my post "A concept to get almost anything accomplished" up early on. Hopefully you read it and it started you thinking.

The answer to the first question is actually two. Terror and Confidence.

Terror-being so afraid you may fail that you won't. You don't have the weekly paycheck coming in to rely on. You have to count on yourself completely. So it's very good to know what you're doing.

Confidence-in yourself to continue making a living with your business as it evolves and so do you and love what you do.

I was given a little nugget of information early on that I'd like to share: Treat it like a business, not a hobby. Simple, succinct and to the point.

I'm offering you a chance to learn how to start and run your own internet business in this post. I'll also tell you this is the course I took years ago and I still use today to find answers because it's constantly updated. When I took it, it was called the Insider Secrets Course.

The course is now called the Step by Step Guide to Selling Online. A short summary for this is on the Business and Product reviews page.

The reason I started this blog was to give people a way to make an informed decision . If you're a current reader, you know I don't sugar coat things and I come to the point quickly. You also know that I'll only share what I've personally used and can recommend as the best out there.

Let me be blunt: I don't care if you invest in everything I suggest on this blog or nothing at all.. I'm just giving you the truth about what works and what doesn't and you can make your own decisions. I feel something as important as learning how to start your business and change your future is pretty important. If you don't know what the hell you're doing, how can you possibly be successful ?

I'd like to ask a favor though. If you do take the course, please send me a testimonial with your link when your business is up and running. I'd like to post it here on the blog

Do the “dirty work” yourself

by Paul Touranjoe

Categories: Best Money Businesses, Online Business, Professional Results

Tags: Network Marketing, Work from home business opportunity

Comments: 2 Comments

Published on: June 18, 2011

Let me ask you a question…

Are you the type of person that likes to delegate some of the more mundane, routine tasks of running your business to others?

Stuff like creating SQL databases, installing scripts to your server and the like? That's great, providing you know exactly how to do that stuff in the first place.

If it's been a while since you installed a script or created a new database, why not do it yourself next time – just to brush up. I know it's not as glamorous as some of the other aspects of running your online business, but it's necessary for you to know.

If you've NEVER had to do it or worse, PAID someone to do it for you why not learn how to do it yourself? I mean how will you know if someone else has done a good job for you, not to mention saving yourself the $25 or $35 bucks they charged for installation?

It's pretty easy to set up a new SQL database if you have C-Panel hosting, (99% of online marketers do) just scoot down to "databases" section and use the database wizard to create it.

.
MARK YOUR USERNAME, PASSWORD and DATABASE NAME down and hit the option to have it emailed to you! This is info you don't want to forget

There's documentation and help your hosting provider should supply-most are pretty good about it.

If you're new and run into any problems, give me a shout. I'll give you a hand.

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………. Directory ……….

1. Your Free Downloads on are the 1st page on the top left. Download anything on this page free and enjoy.

2. The PLR Products Page gives you a brief overview to private label and resell rights products if you're new to them.

3. If you're looking to make an income right away, the Business/Product page has the best affiliate business to join. This page also has reviews of software I've tested or use. The Quick Links at the bottom hold reference links for learning things you need to know or look up quickly.

4. The Advertising page gives you the best places to advertise your site or blog. You don't want to waste your time or money on advertising that doesn't work.

5. On the Private Label Products page you'll find products you can download and use immediately or sell. These products come with resell or master resell rights, meaning you can add your own information, sell them and keep the profits yourself.